In a crowded market place, growing assets can be difficult. Managers need to differentiate and stand out from the crowd. Factor analysis can provide sales and distribution teams with the increased ability to message funds and strategies in a powerful and differentiated way. Asset managers need to show their prospects and clients how their strategies are different from those they might be competing against.
Discover how factor analysis can be applied when examining equity funds across a wide spectrum, from the most fundamental stock-picking, to the most systematic, quantitative methods. Watch our third video ‘Factor analysis for asset growth’ in the Style Analytics Education Video series by clicking here.